In 2001, Apple changed the music industry forever by introducing what would become one of their signature devices: the iPod. This little rectangle that could hold as much music as you could possibly desire made Apple the face of cutting-edge technology and forward-thinking. Now, more than a decade after its initial release, there is growing talk among industry insiders that Apple might stop production of the iPod because of its decreasing sales, as people now gravitate more toward the iPad mini or latest version of the iPhone.
Apple will likely not get rid of one of its iconic products though, and these are just a few of the reasons why:
- Cost cutting is not an issue: This week, Apple posted its best earnings in several quarters. With the company currently doing so well on the market, cutting down is not a top priority. The iPod is still making money for the company, so getting rid of it is not a priority.
- It still sells very well: Despite talk of its disappointing sales, the iPod still generates massive profits for the company. The iPod brings in roughly $1 billion dollars a year for Apple. As recently as 2012 the iPod was still selling almost 20 million units, not an insignificant number in the technology world.
- Marketing: Apple still devotes valuable real estate on its website to advertising the iPod. It is given above the fold treatment along with its other very popular products - such as the Macbook Pro or Macbook Air - indicating that the company still very much believes in this product and markets it appropriately.
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