When Microsoft launched the Surface Studio it was stunning, innovative, and still is impressive. Featuring Intel quad core i7 6820HQ processor, up to 32GB of RAM, 2TB Hybred Drive and a beautiful 28" - LCD - 4500 x 3000 display.
Sure, it has the specs to blow the current iMac out of the water, but how will it compare to the new 2017 Apple iMac. Apple never talks about future product releases, but Tim certainly must have taken notice when the Studio was launched. Microsoft fired a direct shot across Apple's bow with the Studio with its superior hardware specs, incredible display and targeting Apple's top tier market segment. Add to that, the Surface Studio is geared specifically to the creative crowd that Apple has always cornered.
So will Microsoft succeed in stealing this customer segment away from Apple?
As per Digitimes,
global shipment of the said AIO PC in the fourth quarter (2016) was expected to
hit 15,000 units. Additionally, Taiwan-based suppliers say that
Microsoft has already placed an order of 30,000 units for Q1 shipment
next year. This is pretty much unexpected considering that the Surface
Studio is priced much higher than other All In One PCs.
From Microsoft's Q4 2016 earnings: Surface revenue increased $76 million or 9%, primarily driven by the
release of Surface Pro 4 and Surface Book in the second quarter of
fiscal year 2016, offset in part by a decline in revenue from Surface
Pro 3 and Surface 3. They did not cite the number of units sold
Compare that to Apple's latest earnings report where they stated that Apple sold 5.374 million Macs in Q1 2017... Apple didn't provide detail specifically for iMacs.
Since a significant upgrade to Apple's "long in the tooth" iMac is expected sometime this year, we'll just have to wait and see how the two companies flagship AIOs stack up against each other.
The Microsoft Surface Studio is in stock at PortableOne.com. Save on Studio accessories when purchased with your new Surface Studio AIO today.