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Has Apple Done Away With Their Big Product Launch Media Events?

2017 Apple MacProApple executed their second quiet product update this week when they Updated the 2013 MacPro desktop Mac. Does this mean the end of Apple's typical fan fair?

Earlier in March, Apple quietly replaced the iPad Air 2 with the new "iPad", launched a new Red iPhone and some Watch bands...

This week Apple dropped the base price for Apple Mac Pro MD878LL/A 3.5GHz 6 Core 16GB RAM 256GB Flash D500 by $1,000 and added new base model Apple Mac Pro MQGG2LL/A 3.0GHz 8 Core 16GB RAM 256GB Flash D700. in the process, they also reduced the cost of processor and GPU upgrades by a max of $1,400 when upgrading to both the D700 GPU and 12-core processor.

I have a hard time believing that Apple won't have a big event again. These quiet product updates, while minor, do make sense since Apple was criticized in the past for announcing only minor updates at past media events. The next opportunity for a large keynote will be at the 2017 WWDC event in June. Stay tuned...

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