by | |

It's blatantly clear that, when it comes to Apple products, consumers aren't just purchasing them for their reputation of high quality and user-friendliness. Buying Apple gear is as much a fashion statement as it is a functional preference, as these revolutionary designs have helped not only shape the entire world of modern consumer technology, but have set wearable fashion trends in the process. That's why it comes as little surprise that Apple has looked toward the world of runway design for its next major executive hire.

The company announced on Thursday that it had hired former Burberry Chief Operating Officer Angela Ahrendts to head an entirely new division at the company. Apple expressed in a press release that it hoped that by using Ahrendts' experience spearheading the direction of the premier luxury fashion house they can make their already successful retail model even more so.

Ahrendts' new role, which was specially created to harness her expertise, would be senior vice president overseeing the strategy and operation of Apple's retail and online stores. This isn't the first major hire Apple has made that crossed over into the world of luxury retail, as just this summer the company hired former chief executive of France's Yves Saint Laurent fashion house, Paul Deneve, to work on special projects at the behest of Apple CEO Timothy Cook.

Does this mean we can expect more fashion-forward Apple products in the future? If so, you'll need to rely on the first-rate Apple iPad accessories and other gear offered by PortableOne to stay ahead of the style curb.

This entry was posted in .