Is it time for Mac OS X to get back to its roots?
A hint to a possible return to branding Mac OS X as simply “MacOS”, was caught by 9to5Mac last week on Thursday, just in time to take a lucky screenshot of the
Apple support page where the reference to MacOS was found, before Apple replaced it with “Mac OS X”.
The discovery came amidst a collection of clues, also picked up by 9to5Mac, including an OS X 10.11.4 framework using the MacOS name.
While, on one hand, the use of MacOS instead of OS X may be purely coincidental and justified by internal developers use, it has become increasingly obvious that Apple is planning a tightening up of it brands and devices.
As we have been mentioning in for the past weeks, Apple’s choice to release a 9.7 inches iPad Pro, instead of a new iPad Air was a very interesting one, and froth with clues about the fate of other Apple brands, including the MacBook Air, which, as of today, it has been upgraded and discounted, most likely due to the simultaneous release of the 2016 MacBook Retina.
Consensus is building around the idea that rebranding Mac OS X to simply “MacOS” is increasingly making sense, as the majority of current Apple products follow a similar naming convention for each respective iteration of iOS, such as tvOS and watchOS. With that said, Apple has chosen to use MacOS in the latest “slip-ups”, instead of “macOS”, which may simply mean that while tv and watch are not proper nouns, unlike Mac, which is a brand name in itself.