How To Effectively Manage Your ECommerce Site While You're On The Go
Managing an online store is no easy task. Since you never know when an issue might arise or a customer may have inquiries, it may seem like you have to stay glued to your PC to be in control of every aspect of the store. However, that’s far from being convenient, which was the whole purpose of going digital in the first place. If you have to stay on your toes every second you leave the office, worried about the urgent tasks that could pop up, then it’s time for you to utilize the convenience of mobile e-commerce technology.
Here are a few ways through which you can effectively manage your e-commerce site on the go.
Use a Mobile-Friendly Platform
If we’re talking about mobility and freedom of physical shackles, then using your mobile phone to manage your online store is the best and most convenient solution. However, not all e-commerce platforms are mobile-friendly. You’ll have to set up your e-commerce using a mobile-friendly platform that gives you the same range of features available on a desktop site. Many quality e-commerce platforms offer mobile management that can be done by downloading their app, after which you can manage inventory, view analytics, fulfill orders, and manage other tasks. Mobile apps also come with push notifications, which will instantly alert you to newly placed orders.
Operating an online store requires a lot of effort and organization. You can run a successful online business if you’re not readily available to deal with everything on the spot. Moreover, open-source e-commerce software like Magento requires a lot of maintenance and support. That’s why the SAAS experts at Envisage Digital at envisagedigital.co.uk/magento-support-services/ recommend outsourcing Magento management to a reliable and experienced agency. Generally speaking, open-source platforms need a lot of tailoring, so you can get the most out of the available features and extensions, which is difficult to do on your own.
However, even if you’re not using open-source and self-hosted software, outsourcing the full management of the store or certain processes will limit your duties to following up on the progress of the agency. In other words, you can stay as mobile as you want while the agency is doing the heavy work.
Create a Mobile App
You can always take your online store one step further by creating your own app, instead of looking for a platform that’s mobile-friendly. Creating a mobile app comes with many benefits. First and foremost, you’ll have complete control over the workflow details and the features you incorporate into the app. Moreover, well-designed apps offer a much better user experience, which can remarkably boost your sales. While you may hire an experienced app developer, you can easily create your own mobile app by using e-commerce building platforms. Some builders can even help you turn your current online store into an app.
Make Use of the Live Chat Feature
If you’re downloading or creating an app, then you have to make good use of the live chat feature. This feature allows you to connect with your customers regardless of place or device used, which will result in a smooth customer experience and instant replies to their inquiries. Instant replies are crucial for online store management, and any delay will negatively impact customer satisfaction.
Although the live chat features enable you to stay connected with your customers at all times, it’s understandable how you can’t be available 24/7. For those times when you can’t instantly reply, it’s better to incorporate canned responses to provide answers for the most frequently asked questions until you can get back to your customers. That way, you won’t have to leave them hanging or risk their dissatisfaction.
New technology arises every day, providing better and more efficient tools to operate your online business. Make sure to stay on top of these updates and don’t be afraid to test these new tools. You’ll be surprised how much these new technologies improve the e-commerce store experience for both you and your customers. Better yet, look for tools that help you with automating your workflow, from inventory management to email marketing, whenever you can.
Running an online store comes with a lot of benefits, the most remarkable of which is the freedom you get. Although you’re not restricted to a physical place, you’ll still need to be present to fulfill the needs and queries of your customers and manage the operations. To effectively run an online store, it’s best to mobilize the store and the management process so you can do your job even when you’re on the go.