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Apple AirPods top the sales chart: Beats a close second


Apple AirPods top the sales chart: Beats a close second

The numbers are in, and in spite of detractors of Apple AirPods, the company’s brand new wireless earbuds, the accessory has officially outsold every major competitor, including Beats, formerly an Apple acquisition, later sold to music producer Dr. Dre.

Infographic: Apple Takes the Wireless Headphone Market by Storm | Statista
You will find more statistics at Statista

According to Statista, Apple airPods lead all competing manufacturers with 26% market share, followed by Beats By Dre at 24.1%, and leaving Bose in third place with a 10.5% market share.

Sony, JayBird, Plantronics, Sennheiser and LG are all left in the dust with single-digits ranging from 7.5%(JayBird), to 2.6%(Sennheiser).

Apple introduced AirPods alongside its latest iPhone model, the iPhone 7, and 7 Plus, and the accessory was received with mixed feelings. On one hand, the quality of AirPods is clearly superior to most, if not all wireless earbuds on the market, not to mention the ability to use Siri. On the other hand, some questioned whether Apple AirPods would stay in the wearer’s ears, while exercising, or dancing, for example.

Other concerns were in regard to the repairability of the Apple AirPods, but considering the lack of significant record of anyone attempting to repair a pair of wireless earbuds, it seems that rating Apple AirPods by their ability to be repaired by a regular user is just as relevant as judging a fish’s ability to climb a tree.

As it turns out, detractors were proven wrong by a market that warmed up to the new accessory, rather quickly, and in strong numbers.

As mentioned earlier, some of the reasons for Apple AirPods to be doing so well, is not only the sound quality, or Siri integration, but also the pairing process, which is by far the easiest, compared to every other wireless earbuds and earphones on the market. Simply register your AirPods on iCloud, and AirPods will pair automatically with one or more devices in the same iCloud account.

There is also the convenience brought by the integrated W1 chip, which allows Apple AirPods to automatically pause the music when one AirPod is removed, or upon an incoming call.

All these features combined result in a product that is in every way superior to other comparably priced devices, which explains the most recent statistics.


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Apple AirPods are the most innovative audio accessory for iPhone, iPad and iPod Touch. Wirelessly stream all your music, voice calls, and multimedia content through AirPod’s powerful, crystal-clear dual speakers, and let your voice be heard, through dual, beamforming microphones..

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